Friday, May 27, 2011

Dynalon's first step into social marketing

This was the week, big happenings here at Dynalab. In all the excitement I got the bright idea to open a Twitter account for Dynalon Labware.

We finally narrowed our ERP software choice to one outstanding company with a clear concise software package. This company is yet to be announced publicly but we are quite excited at the new streamlined functionality Dynalab and Dynalon will be experiencing in a matter of mere months.

Now back to the important company announcement, our Twitter account. First I will admit that I was somewhat persuaded by the amount of our Dynalon dealers already representing themselves on Twitter. I realize this is also true of Facebook but baby steps people. Twitter seemed like the best choice to get our toes wet. Setting up a Facebook account takes more initial work and overall supervision. I'm expecting to have a few extra tasks this summer with the ERP implementation so no need to get in over my head on purpose.

Two days into our Dynalon Twitter account and we are following close to 50 companies with a handful of followers. I don't see these numbers exploding as an extensive search was done to compile those 50 companies from our dealers and service providers. It will be interesting though to see where we go from here.

Wishing everyone a relaxing Memorial Day weekend and thank you to all those men and women who lost their lives in military service to our fine country.

Friday, May 20, 2011

LabX Scientific Marketplace

Auction website for science products saves time and money!

Dynalab Corp. has been using LabX to sell our overstock and clearance goods for years now. It's a one stop shop for used equipment and scientific supplies. Specifically we use it to market overstock and clearance Plasticware and Supplies

This site saves time over other auction sites due to its product focus. It also saves money as we clear products through this site well below our costs! It's a win - win for everyone involved, so much so that we even include freight on most auctions.

LabX is sort of a year round Spring cleaning warehouse. If you purchase scientific goods and are looking to save some money, be sure to check it out!

Friday, May 6, 2011

Bio II Biological Safety Cabinet in LabManager

Journal ads seem a thing of the past, we do very few with the majority of our budget going to internet and trade shows. Of course our mainstay is often a 75 cent plastic bottle. Do you know how many ad leads we would need to cover sales of that bottle... MANY! 

Our recent introduction of the ADS line of biological cabinets and flow hoods has us looking at journal ads in a new light. Obviously these cabinets sell for several thousand dollars which is often also the cost of a journal ad. So we are biting the bullet and putting an ad in June's edition of LabManager Magazine. They are featuring Biological Safety Cabinets making this ad submission a brainer!

Stock is due here mid-summer so hopefully the piles of leads we get in July will lead to orders!