Journal ads seem a thing of the past, we do very few with the majority of our budget going to internet and trade shows. Of course our mainstay is often a 75 cent plastic bottle. Do you know how many ad leads we would need to cover sales of that bottle... MANY!
Our recent introduction of the ADS line of biological cabinets and flow hoods has us looking at journal ads in a new light. Obviously these cabinets sell for several thousand dollars which is often also the cost of a journal ad. So we are biting the bullet and putting an ad in June's edition of LabManager Magazine. They are featuring Biological Safety Cabinets making this ad submission a brainer!
Stock is due here mid-summer so hopefully the piles of leads we get in July will lead to orders!